The Glass movie program is the most engaged multi-faceted influencer and community activation that has ever been executed by DeviantArt.

Glass Art Contest: DeviantArt & Universal Pictures Home Entertainment teamed up on a community activation calling Deviants to create an original Hero or Villain character and backstory for M. Night Shyamalan's Glass movie. The activation aligned with the digital download, Blu-ray, and DVD release.

Glass submissions were 2x the DA submission benchmark.

Winners Announcement/Community Battle: M. Night selected the winners and called on the Deviants to claim their side in the Community Battle between Heroes and Villains in a first-to-market branded partnership community poll.  Villains won and Deviants received a highly coveted community digital badge of Samuel L. Jackson as Mr. Glass. DeviantArt interviewed M. Night in a special Q&A video that received a PR promotion from both DeviantArt and UPHE as evergreen content. 

M. Night’s Interview was picked up by four publishers - Zombies Don’t Run, Horror Society, Daily Dead and Nerds and Beyond. 

Monsterpalooza: DeviantArt commissioned five DeviantArt artists to create two pieces of artwork each that would be featured in a lenticular art installation at Monsterpalooza.

Over 22,000 attendees experienced our physical activation over the three day convention.