21 Days of Overwatch

Ideated, sold and executed a first-to-market custom influencer marketing program with Blizzard Entertainment where a new piece of artwork created by twenty-one DeviantArt influencers was revealed everyday, leading down to the release date of the Overwatch game.

The program was so impactful in helping increase IP awareness before the game release that DeviantArt was mentioned in Forbes.

Overwatch noticed a 400% brand lift on DeviantArt over three years, measured by fan art pieces.

Based on the success of the first program, I renewed and extended the Blizzard Entertainment partnership over three years, launching fan art programs for their anniversaries and the Legendary Skins event.