Planet of the Apes Motion Books & Fan Art Challenges

Partnered with Twentieth Century Fox and Madefire to launch a first-to-market custom microsite with five integrated motion books and fan art challenges to engage a thriving artist community with the vast Planet of the Apes (POTA) world.

The customized microsite was developed to function as a beacon for those looking to become more intimate with the various motion books and stories from the Planet of the Apes world, discuss their fandom, and ultimately submit their artwork. Incentivized by a highly coveted community badge, the community submitted 3.4x the benchmark of original pieces of artwork.

Featuring prominent branding, and dynamic call to actions for all of the challenges, the custom microsite drew traffic from both users and unique visitors.