Sony Alpha Instagram Photo Edit Challenge

Executed a first-to-market photography edit challenge with DeviantArt’s photography audience. The community and DeviantArt Instagram’s followers were presented with four expertly shot photos, where users edited, submitted and shared their work through Instagram – tracked by #CapturingChange, and tagged @deviantart & @SonyAlpha.

Incentivized by the Sony Alpha camera prizing, we increased brand awareness by receiving over 900 contest entries in a week.